von Gastautor

Tour retail! ‘Retail (R)Evolution’ – a new conference that took place in Berlin for the first time at the end of January – invited all its participants on an exclusive journey with inspiring locations. LIGANOVA was on-site to conduct two store tours aimed at highlighting attractive concepts in retail. The two-day event was an interactive platform with debates about the POS concepts of tomorrow and the latest trends in retail marketing.

The store tours were led by our design experts Anja and Sonja around the Ku‘damm area and Hackescher Markt. A behind-the-scenes view of innovative retail concepts that included stops at Paper & Tea, paying homage to the ubiquitous drink, and 4010 community store, showcasing the hood’s young & hip communication services. Each location consequently combined cityscape with brand product. "This was the ultimate value of the conference, with retail conceptors presenting ideas first, followed by our LIGANOVA tours presenting the best retail practices on-site", summed up our expert duo.

You can see more store tour impressions here.